In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other truths about modern-day B2B advertising. We go over exactly how the buying journey is currently entirely fragmented and also the way that neighborhood building can assist marketing professionals take back control of th… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented as well as the manner in which area structure can aid marketers retake control of the discove… Read More